![]() ![]() Remember Vine? They didn’t play nice with influencers either and look what happened to them. Snapchat fills a niche and will continue to grow but unless they choose to play nice with influencers and advertisers, they will continue to be a “friend” platform. Instagram provides just about everything: Followers, website clicks, impressions, reach, engagement, demographics, etc. Influencers and advertisers need much more. Snapchat gives the bare minimum stats: Unique views, how many stories viewed, and number of screenshots. The users know how many followers they have, but it's not displayed like it is on Instagram. We all know how many followers Kylie or Selena have on Instagram but on Snapchat it's all a mystery. Metrix: On Snapchat there is no way to rank influencers. That has been really useful in the launch of my lipsticks because we could do videos and pictures that looked really beautiful and didn't have to be shot on an iPhone." YouTuber Mariale Marrero explains, "I love Instagram Stories because you can post content that you have saved on your phone so you can do more curated content. Usually they're shaky because someone is walking while shooting the video, they're poorly lit, etc. How many Snaps have you seen that look great? Not many. Instagram’s growth shows no signs of slowing down with several reports expecting that one half of all social media users will use Instagram in 2017.īetter Quality Videos On Instagram Stories: On Snapchat you have to shoot your videos live with your phone. Larger Audience On Instagram: Most people have built a bigger audience on Instagram, so why try to move them over to Snapchat if Instagram Stories does basically the same thing? There's also a larger potential reach on Instagram: There are more than 700 million monthly active Instagram users, compared with more than 300 million for Snapchat. Even though Instagram allows you only one link in your bio, it's still a huge advantage. The ability to link to their YouTube channel, website, or store is a must for influencers! Beauty blogger Jackie Aina says, “The one thing that I can definitely say I enjoy about Instagram Stories is that I can directly tag people and link to websites." Snapchat does have linking capabilities for advertisers, but not for influencers and regular folks. ![]() You can use this app on Android and iOS systems at an affordable price. You Can't Share Links Or Tag People On Snap: I heard this pain point over and over from influencers. The top snapchat viewer that I want to introduce is Spyic. ![]()
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